To unlock your account’s full growth potential, we guide every account through a strategic “Warm-Up Phase.” Instagram sets daily activity limits, like how many people you can follow or unfollow, and these are usually pretty tight by default.
Warm-up builds your account up to full activity gradually and safely. How long it runs depends on the account:
Established, active accounts: around 5 days
Mid-sized or less active accounts: 7-10 days
New accounts under 500 followers: 14-21 days
We adjust this in real time based on how your account responds, so treat these as guides rather than fixed schedules.
You’ll still see new followers during this phase, but the best results come once you’re at full pace and we’re able to engage more freely.