For context, around 25-30% of the people we engage end up following back. If you’re tracking well below that, it’s almost always one of two things: your profile isn’t converting the visit, or your source accounts aren’t well matched. The tips below tackle both.
If you want to boost your follow-back rate (and unlock more followers), your first move should be reaching out to your Account Manager. They’ll give you personalized feedback based on your account performance and targeting.
In the meantime, here are a few proven ways to step up your follow-back game:
Make your profile count: Your bio, profile picture, and highlights should instantly show who you are and why someone should hit follow. Keep it clean, clear, and visually appealing.
Refine your targeting: The more accurate your target audience is, the better your results. If anything’s changed about your niche or goals, update your targeting instructions in your dashboard.
Post consistently and with purpose: Aim to create engaging content that speaks directly to your ideal audience. The more valuable and relatable your content, the more likely someone is to follow you back after discovering your page.
When your account looks strong and your strategy is dialed in, people are way more likely to hit that follow button. Pair that with our human-managed growth campaign, and your results can skyrocket.