Choosing the right target accounts is key. These accounts are the blueprint for who your ideal audience already follows.
The requirements. Our briefing form will reject anything that misses these:
Public. Private accounts don’t show their followers, so there’s nobody for us to engage.
Not verified. Verified accounts only expose around 50 followers, which we’d exhaust immediately.
Over 3,000 followers. Smaller accounts get used up fast and you’ll be sending replacements constantly.
What makes a good one beyond that:
Under 50,000 followers ideally, and avoid anything over 100,000. Big accounts have scattered audiences with no real connection to what you do, which means slower growth.
Based where your customers are, if you’re a local business.
Real engagement. A 10k account pulling 300 likes a post is far more useful than one pulling 50.
Quality beats quantity every time. A handful of well-matched sources outperforms a long list of loose ones. Want a second opinion on your list? Just ask.