Your results depend heavily on the quality of the source accounts you give us. These are the Instagram accounts whose followers you’d ideally want as your own.
Three hard requirements - the briefing form rejects anything that misses them:
Public - private accounts don’t expose their follower list.
Not verified - verified accounts only show around 50 followers, nowhere near enough to work with.
Over 3,000 followers - anything smaller gets used up fast.
Then, to pick well: think of your ideal client, customer or fan, and find the accounts they already follow. Aim for under 50,000 followers and avoid anything over 100,000, since big accounts have scattered audiences that often have no connection to what you do.
Stuck? Send us what you’re after and we’ll build a list for your approval.